Download the Member Package PDF

Why Join the CCRC?

Credit card points and rewards have become a vital part of the Canadian consumer experience. They foster brand loyalty, enhance purchasing power, and provide consumers with tangible everyday value, from groceries and gas to travel and family experiences.

For organizations, the stability and vitality of rewards programs can mean:

Increased customer engagement and loyalty

Positive impacts on consumer spending patterns

Enhanced reputation as a supporter of Canadian households

But credit card points and rewards programs aren’t guaranteed.

Economic uncertainty, shifting regulatory frameworks, and evolving consumer expectations continue to shape the landscape. Changes, whether regulatory, technological, or market-driven, can impact the sustainability and value proposition of rewards programs. In other markets, adjustments to this system have led to reductions in consumer benefits without corresponding price decreases, affecting trust and value.

We protect consumers

We are champions for Canadian consumers and the organizations that serve them. The CCRC is a national movement of authentic citizens, mobilizing 26,000+ supporters and engaging with decision-makers across every province and territory. We leverage robust data, strategic advocacy, and collaborative engagement to ensure the continued success and value of rewards programs in Canada.

We inform and engage.

Quarterly surveys:

We regularly survey our community to understand their evolving needs and how they use points and rewards programs.

Rewards Roundup newsletter:

Our monthly newsletter keeps members up-to-date and informed about the latest developments, trends, and tips in the world of credit card points and rewards.

Rapid response advocacy:

We mobilize our community to connect directly with elected officials, ensuring policymakers understand how essential rewards programs are to Canadians’ everyday lives.

Member Benefits

1

Access to exclusive data:

receive quarterly and bi-annual survey data on Canadian reward-point usage and attitudes

4

Stakeholder toolkit:

access ready-to-use assets, including social media content and advocacy guides

2

Annual agenda-setting participation:

help set CCRC’s advocacy priorities and strategies each year

5

Nationwide network:

connect with like-minded corporations, non-profits, and charities dedicated to consumer advocacy

3

Monthly member updates:

stay informed and keep your stakeholders updated with tailored communications

6

Brand reach opportunities:

feature your brand to 26,000+ engaged supporters via our newsletter and social channels

Ready to join?

Please fill out this from to get access to Canadian COnsumer Reward Coalition Member Pakcage today!

Download the Member package PDF

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