Life is Better With Rewards.

Let’s Keep it That Way.

Join 30,000+ Canadians to celebrate and protect the points and programs that make every day more affordable.

30,000

Canadians have already added their names. Join our growing list of supporters.

Every day, millions of Canadians use reward-based credit cards to make purchases from basic necessities to fun and novelty items, collecting reward points while doing so. The CCRC fights to protect Canadians’ hard-earned points and rewards, and their ability to keep collecting and using them against any encroachment by government or other groups. We have been able to do so thanks to the support of everyday Canadians across the country. Join us to help us keep up our fight.

Learn more about the issues

Safeguarding the Balance.

The mechanics of the payment system might be complex, but the impact on your wallet is clear. Watch our video to understand how a healthy ecosystem makes your rewards possible – and why government overregulation puts the entire system at risk.

Why Rewards Matter.

In an era of rising costs and economic uncertainty, credit card points and rewards have moved beyond "perks" to become essential financial tools. According to our latest survey of more than 28,000 Canadians, over 80% of supporters view collecting rewards as "very important" or "somewhat important" to their personal finances. These programs provide tangible relief at the checkout, making life’s milestones possible. The rewards you earn are a financial asset you have rightfully worked for, and they represent a vital connection between Canadian businesses and their most loyal customers.

Discover what your rewards are truly worth to you.

Abstract figures and technical talk don't tell the whole story. The real value of rewards is found in your everyday life. Use our Personal Impact Calculator to see how your monthly spending translates into real-world benefits like groceries, gas, or family getaways, and visualize exactly what is at stake if they were to disappear.

A System Under Pressure.

These vital programs don't exist in a vacuum. They are made possible in part by a delicate balance within the payments ecosystem known as interchange. If that system is pushed out of balance by arbitrary fee caps or excessive red tape, your points could be the first thing on the chopping block. We’ve seen it happen in other countries: rewards lose their value and rewards disappear, but retail prices never go down. The CCRC works behind the scenes to ensure this ecosystem remains healthy and that your hard-earned points stay in your pocket.

Learn more about the issues

Defending the Canadian way of life.

The Canadian Consumer Rewards Coalition is a national grassroots organization representing tens of thousands of supporters across every province and territory. We believe that policy decisions made in Ottawa and provincial capitals should prioritize the people they affect most: Canadian families. For too long, the technical debate over fees and regulations has happened behind closed doors, often ignoring the real-world value that rewards programs provide to everyday budgets. We ensure that when politicians debate the future of our financial systems, they are held accountable by the people who rely on them. We have successfully defended your rewards for years, and with your support, we will keep them strong, accessible, and protected for everyone.

30,000+Supporters From Coast to Coast

What our supporters say:

I plan on using my Aeroplan or Airmiles points this summer to travel to Nova Scotia to see our son, daughter in law, and our two beautiful grandchildren — Thanks to the reward programs, we really enjoy it. It means being able to go or having to stay home.

CCRC Supporter

I’ve used my credit card points for many years…many times I’ve been able to do things with points that I’ve earned that I otherwise wouldn’t have been able to do, such as purchasing gifts for my grandchildren—or…flying somewhere.

CCRC Supporter

In February of this year I was fortunate to be able to go to Manchester England so that I could go to my granddaughter’s wedding in Sheffield, England. It was all because I was able to use my points. I used my points from my credit card to book the flight and it paid for the round trip to get there which I wouldn’t have been able to do without those points that I had earned through the years…I was able to use points that I had to book my hotel room and I even got more points from that, so I really enjoyed the trip. It was a great experience, a lot of adventure—I was able to rent a car while I was there with my credit card and get more points. So, I’m looking forward to doing that again next year.

CCRC Supporter

Things keep going up in price, and our incomes are not going up in price, and we as consumers are being faithful to companies that offer these cards for rewards.

Kim

Real People. Real Priorities. Genuine Stories From Canadians Nationwide Inspire Our Movement.

Take a look at what thousands of Canadians just like you think about their points and rewards, and add your own voice to tell us what they mean to you. Whether it’s "Groceries," "Family," or "Security," your input helps us visualize the true value of rewards in our everyday lives.