Join the Coalition Defending the Value of Loyalty.

Join a national coalition of industry leaders and consumer advocates dedicated to ensuring the long-term sustainability of Canada’s rewards ecosystem.

Credit card points and rewards programs have become a vital pillar of the Canadian economy. They foster brand loyalty, enhance consumer purchasing power, and provide tangible everyday value to millions of households. As the landscape of commerce and regulation evolves, it is more important than ever for organizations to work together to ensure these programs remain vibrant, competitive, and accessible for everyone.

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The Value of Collaboration

The CCRC provides a unified platform for organizations that believe in the power of loyalty to drive economic growth and consumer well-being. We welcome partners across the economy who share our commitment to:

Protecting Consumer Choice: Ensuring that Canadians continue to have access to diverse and valuable rewards programs that help make life more affordable.

Strengthening Brand Affinity: Creating an environment where Canadian businesses can innovate and build lasting relationships with their customers through loyalty and engagement.

Data-Driven Advocacy: Encouraging informed, evidence-based policy discussions that acknowledge the real-world value of rewards programmes to the national economy and individual household budgets.

For organizations, the stability and vitality of rewards programs can mean:

Increased customer engagement and loyalty

Positive impacts on consumer spending patterns

Enhanced reputation as a supporter of Canadian households

Member Benefits & Engagement

CCRC members gain access to exclusive resources designed to help them stay ahead of industry trends and connect more deeply with the Canadian consumer:

Consumer Sentiment Insights: Receive regular reports based on CCRC surveys that explore how Canadians across all regions and demographics use and value their points and rewards.

Policy & Regulatory Intelligence: Stay informed on emerging trends and legislative developments that could impact the sustainability of rewards and loyalty programs.

Collaborative Outreach: Participate in CCRC’s educational initiatives and public campaigns that promote the benefits of rewards programs to a national audience.

The CCRC is always looking to grow our coalition to reflect the full breadth of the points and rewards sector in Canada.

If your organization is committed to protecting the value of loyalty for Canadians, we invite you to learn more about our partnership opportunities.