About 90% of Canadians own at least one credit card. And 72% of those are reward-based cards through which users collect points they can exchange for everything from groceries and gas to flights and vacations. The average Canadian family earns more than $500 worth of reward points each year. Canadians rely on their rewards to make life easier, more fun, and more affordable. Recent surveys show that nearly 75% of all Canadians have relied on their rewards to make a purchase in the past. Whether times are tough or not, rewards are there to ensure Canadians live more fulfilling lives more affordably.
Latest Updates
New Survey Report Reveals Key Insights on Credit Card Points and Rewards Usage Among Canadians
We're excited to announce the release of our inaugural survey report, showcasing comprehensive data on how Canadians are using their credit card points and rewards. The Canadian Consumer Rewards Coalition (CCRC) conducted this in-depth analysis to better understand...
Delta Air Lines scales back changes to its loyalty program after a revolt by customers
Delta Air Lines' modifications to its SkyMiles frequent-flyer program underscore the critical role such reward programs play in consumers' choices and loyalty. The initial overhaul, which pivoted towards favouring monetary spending over flights taken or miles flown,...